Ads Debut for Final Week Before Election Day

OCTOBER 31 -- Starting today, voters across L.A. County will see two new TV ads for Measure M, the Los Angeles County Traffic Improvement Plan, featuring Mayor and Metro Vice Chair Eric Garcetti behind the wheel and stuck in traffic like most of us are during our commutes. The ads will air in English and Spanish.

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"Saturday" is a 30 second ad that features Garcetti in rush hour traffic on the weekend.


Script:

GARCETTI:
Well, Here we are in rush hour traffic.

Only problem is, it's Saturday afternoon.

Los Angeles County, we need to do something about it. We need to improve our freeways. Build more public transportation. Keep our fares affordable and pave our local streets.

That's why we need Measure M. Something that will help relieve traffic, and literally change our lives.”

VOICE OVER:
Vote YES on Measure M. 15% less time in traffic. 465,000 new jobs.

It will change your life.

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"People" is a 15-second ad that features Garcetti talking about how Measure M is not about "transportation," but about "people." 

Script:

GARCETTI:
Measure M is about, not transportation, it’s about people.

It’s about how we move through our county.

Making sure that every part of LA County can have a great quality of life.

VOICE OVER:
15% less time in traffic. 465,000 new jobs.

Yes on Measure M.

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Measure M will reduce the time people are stuck in traffic by fifteen percent a day. According to the non-profit Los Angeles County Economic Development Corporation, it will create 465,000 new jobs. Measure M will ease traffic immediately by repairing potholes and repaving local streets and roads in each of L.A. County’s 88 cities. It will keep senior, disabled, and student fares affordable and will provide critical earthquake retrofitting for overpasses and bridges.

A recent Texas A&M analysis found that traffic congestion costs the average commuter in our region $1,711, including from wasted fuel and lost productivity. All together, drivers in our region lose 622 million hours stuck in traffic a year, for a total cost of $13.3 billion, according to the analysis. The L.A. County population is projected to increase by 2.3 million.

Measure M will modernize L.A. County's aging transportation system andbuild a twenty-first century transportation network that expands subway, light rail, Rapid Bus, Metrolink, freeways, and highways. Measure M adds and accelerates transit lines and finally ties them together into a comprehensive system that will work with an improved freeway and local road network.

Measure M is endorsed by a bi-partisan roster of leaders; the LA County Business Federation and the LA County Labor Federation and labor; and the Sierra Club, AARP and the Los Angeles Times.